Soapbox Insights RFP

Thank you for your interest in Soapbox Insights!

Our primary services are qualitative insights, leveraging our proprietary panel and shopper community to provide quick-turn feedback.

Additionally, we conduct digital panels, facilitated shopper sessions, digital surveys, in-store aisle assessments and other related services. Our expertise is getting to the heart of what shoppers seek through cost-effective, speedy and focused shopper studies.

This brief questionnaire (5 - 10 minutes) will help us gain a thorough understanding of your needs and provide you more accurate recommendations. Thank you for your time and direction.

1. Name of company and/or client: *This question is required.

2. Primary point of contact: *This question is required.

First
Last

3. Primary POC email address: *This question is required.

4. Primary POC phone number:

5. Additional project contacts:

Space Cell	Name	Email Address	Role
Contact:	Contact:: Name	Contact:: Email Address	Contact:: Role
Contact:	Contact:: Name	Contact:: Email Address	Contact:: Role
Contact:	Contact:: Name	Contact:: Email Address	Contact:: Role
Contact:	Contact:: Name	Contact:: Email Address	Contact:: Role

6. Product Name:
Note: an NDA is provided at the end of this questionnaire.
If the product cannot yet be disclosed, please provide basic category/department information. *This question is required.

7. Is there a specific date you'll need a proposal/pricing? *This question is required.

8. What is the timeline for deliverables?
(i.e. when will you need to receive findings/analysis, i.e. date for a buyer meeting or line review/internal use) *This question is required.

9. What is the budget for this program?
(Please provide a range, ceiling or other detail to help us meet your expectations) *This question is required.

10. What is your OBJECTIVE?
(Help us understand what you're trying to learn, the problem you want to solve or the specific shopper feedback you're seeking) *This question is required.

11. Will we focus on specific retailers? *This question is required.

Walmart
Sam's Club
Target
Walgreens
CVS
Other (please list): Please enter an 'other' value for this selection.

12. Who is the primary audience?
(i.e. Walmart shoppers, women with toddlers in the home etc.) *This question is required.

13. Are there specific age ranges you'll target for this program?
(Based on Pew Research Center Definitions of Generations) *This question is required.

22 and under in 2019 (Gen Z)
23 - 38 years old in 2019 (Millennial)
39 - 54 years old in 2019 (Gen X)
55 - 73 years old in 2019 (Baby Boomer)
74 years or older in 2019 (Silent/Greatest)

14. Are there specific regions you'll be targeting? *This question is required.

15. If this project concerns a new item, when will product be available to purchase in store and/or online?

16. Do you have an in-house insights team?

17. Do you regularly have shopper insights and data available to you?

18. Will you have display or in-store concepts for shoppers to review?

19. Will you want shoppers to visit a physical display or store set to provide feedback?

20. Do you have a link to a brand page and/or product listing?

21. Are there other important guidelines or parameters for this program?

22.

What matters most to you, your buyer and/or your client for this study? What would you consider a successful outcome?

23.

Please list your top competitive brands for this item.

24. Is there any other basic information we'll need to get started?

Soapbox Insights RFP

General Information